Apple Watch Series 10 GPS 46 mm Smartwatch with Jet Black Aluminium Case with Black Sport Band - M/L. Fitness Tracker, ECG App, Always-On Retina Display, Water Resistant

As a first-time Apple smartwatch owner, the Apple Watch Series 10 feels like the perfect introduction to wearable tech. It seamlessly blends functionality, style, and innovation, making it far superior to other well-known smartwatch brands.Design & BuildThe Apple Watch Series 10's sleek and refined design is unmatched. The always-on display with nearly bezel-less edges is a visual treat, offering vibrant colors and crisp details. The build quality, as expected from Apple, is premium—crafted with durable materials and a customizable fit that feels comfortable all day.Performance & FeaturesApple's proprietary chipset ensures smooth performance, and apps load faster than ever. The health and fitness tracking suite is exceptional: advanced heart rate monitoring, blood oxygen tracking, and even stress level insights. The Series 10 introduces new features like advanced sleep tracking, automatic workout detection, and expanded cycling and hiking metrics, solidifying its place as a fitness companion.Compared to competitors like Samsung Galaxy Watch or Garmin, the Apple Watch excels with its tightly integrated ecosystem. Pairing with an iPhone unlocks seamless notifications, access to Apple Pay, and unique features like handwashing reminders and crash detection. Other brands may offer similar fitness tracking, but they can’t compete with Apple’s flawless user experience and app ecosystem.Battery LifeBattery life, often a sticking point for smartwatches, is much improved. With up to 36 hours on a single charge in standard mode and even longer in low-power mode, it’s suitable for daily use without constant recharging.Why It’s SuperiorWhat sets the Apple Watch apart is its versatility. Competing brands like Fitbit focus heavily on fitness, while Samsung leans into tech features, but the Apple Watch blends both worlds perfectly. Its app library, exclusive features like Family Setup, and its appeal for all ages make it truly universal. Plus, updates keep it fresh for years.

Love this watch! I had a series 5 one which lasted 5 years before beginning to fail. I bought this one (series 10) on impulse as it was £100 off, and it is so much better. Really happy with it. The transfer from the old watch was seamless. Good strap too (although I have other straps which I swap between). I use it to record swims and walking exercise, plus it’s great to check on calls and messages from my phone, which is always on silent at work. I could use it for Apple Pay but I don’t bother. Battery lasts well and charges very quickly.

Last Apple Watch I had was the series 3 and this is a massive improvement on everything other than the battery life which feels the same.You have a good variety of colour and material choice, all comfy and different which makes the watch more appealing to people who like to customise the straps, etc. The watch also makes some everyday tasks even simpler, or more fun depending what your using it for, for instance locking the car, setting the house alarm, the walkie talkie app is crazy fun with friends.For the price they are not that expensive compared to some other brands out there.I can only recommend try an Apple Watch if you have never done so before.Tip on charging. Charge whilst getting ready for bed. 20 minutes charge gives you a days use.

Best smart watch by far I took the plunge and spent that bit extra on a quality watchConnects to iPhone instantly can pay via apple wallet without taking my phone from my bag read emails answer callsSiri works well and tracking my activities is fantasticThe ecg is perfect having suffered from minor ectopic beats I can actually see when they occur now I’m happy I spent the extra to get apple

This thing is like a phone strapped to your wrist. From workouts to messages to controlling my lights, it handles everything clean. Screen is bright even in sunlight, and the new health sensors are actually useful.Feels fast, smooth, and the build is premium. Not cheap, but nothing else touches it in this space.✔ Pros:• Bright display, smooth UI• Health features actually work• Battery lasts longer than older models• Seamless Apple ecosystem integration❌ Cons:• Expensive if you just want basic features• Battery life isn’t the bestExtra tip:Turn off Always-On Display and use Night Mode, saves tons of battery if you need it.

I like everything about this watch. I had a series 4 before & obviously this is much better. It does everything I want. The only thing is the battery only lasts about a day. This is easy to get use to & it’s fast charging

Very happy with my Apple Watch Series 10 which was an upgrade from the SE. A quality watch for a really good price. Some new features to play with and more in depth fitness tracker to use. A very clear screen with ease of use functionality. Very happy and will recommend.

I upgraded from my version 5 watch as the battery life was waning. This new watch out-performs the 5 in many ways. A bigger, brighter screen; speakers that can play audio; blood oxygen measuring (not sure why I would want this); better water proofing; faster charging; and probably more. TBH battery life is what is important to me on all my devices, and this watch seems to do well in this respect. Time will tell...