Matte Paste 4 oz. | Matte Finish Texturing Pliable Strong Hold, Water Based Formula Washes out Easily, Light Citrus Fragrance

Great hold, low shine for all weather types. Humid or arid this stuff works!

Great holdGreat smellEasily style your hairMedium hold and no shine, and doesn't dry hard, can actually run your hands through your hair...My favorite and go to Pomade 4 sure...

I’ve used this pomade for years and year and years. Best out there and a great company with fantastic customer service also.

Used this for years. Used to be light, fluffy, and smell great. Best pomade ever. Really hoping they release that version again.

For the first few weeks I did not like it, but I eventually got a grasp on the right amount of dampness for my hair and the right amount of pomade plus technique.When going into dry hair, this stuff feels like it's designed to help your fingers get a really good grip to rip it out of your head. But on damp air it goes in really smoothly and spreads nicely to get a good even coating. In wet hair, this stuff still makes a light shine and gives your hair that spiky separated look. But once you get the moisture ratio down, it's easy to get what you want and you can easy get a super matte finish by running your comb or fingers through it again once it has dried.It does have a strong hold as long as you don't have too much water initially. Even then you just wait a few minutes and restyle.The major downside for me is that it does not rinse out with water, even high pressure hot water from my shower. I don't like to use shampoo every day, so sometimes I get out of the shower and my hair is still stylable without adding extra product. Your hair feels kinda thick and high-friction until you actually wash it out.

This stuff is amazing, I was put on it by my barber who introduced it to me. Its hands down the best hair gel Ive used and heres why...1. It looks natural, zero shine, I mix this in and it looks as if Im wearing no gel at all.2. It holds all day, and on top of that I can re-adjust it all day too. Unlike other gels that you dont dare touch after it dries this you can re-adjust.3. Its easy to apply, it blends in very quickly and easily. Again some gels I feel like Im mixing in my hair for minutes, but this really seems to blend into my hair easily.4. One reviewer mentioned they couldnt stand the smell? HUH!?!? what offends you about a lemon smell? Give me a break, this smells very good and is unoffensive.If you're in the market for a new gel, trust me try this, I guarantee you'll like it

One of my favorite hair products so far. First use of the product on damp hair may make it crunchy, shiny, and hard but that quickly goes away after running your hands through. It can make your hair look a little dry and crisp at times. I would recommend this to anyone looking for an all-day hold that cements hair in place with a matte finish.

Have been using Bonafide for YEARSSS. The product was smooth, great hold, washed out easy, and smelled great. The new formula is just horrible. Super thick, takes multiple washes to get out and smells very synthetic. Please please go back to the old formula!!!